THE EMERALD EXPERIENCE
Modern and visually appealing website that reflected the client's brand.
Client
Challenge
The Emerald Experience is a luxury hair brand specializing in high-quality hair extensions and custom wigs. The goal was to create an immersive, fast, and mobile-friendly shopping experience that aligns with the brand’s luxurious and bold aesthetic.
Goal
Build a Shopify store that offers a smooth, fast shopping experience Ensure mobile optimization for on-the-go customers Present products clearly in categories (Bundles, Frontals, Closures) Encourage conversions through standout visuals, reviews, and simplified checkout Integrate newsletter signup and payment system for direct marketing and easy checkout
Result
Key Features Mobile-first Design: Fully responsive with an intuitive shopping flow Quick Add Functionality: Users can add products directly from collections Custom Wig Request CTA: Highlights bespoke service offering Client Reviews Section: Boosts social proof and trust Bold Visuals: Consistent color branding with green tones that command attention Final Thoughts This project challenged me to bring luxury, clarity, and functionality into one seamless Shopify experience. The result is a vibrant and effective online store that mirrors The Emerald Experience’s identity bold, confident, and custom.